Sunday, July 14, 2013

Reflection on the Birth of Treasure Coast Tackle

When we started Treasure Coast Tackle about nine months ago (October 2012), we knew it wasn't going to be "easy" to get our name out there with zero dollars allocated for advertising and we fully expected it to start out slowly. We started by getting the required licenses and gathering a small amount of inventory. We then designed our own website (a lot of trial and error) and started relying heavily on social media (FacebookTwitter, Instagram - @treasurecoasttackle, Blog and YouTube) and word of mouth to promote our business.

What we didn't plan on was being met with resistance and obstacles at several corners we turned. It has often seemed like we are taking one step forward and two steps back or running in place. For example, there was a particular local tackle shop that had a problem with us selling the same brands they did.

Treasure Coast Tackle is an online tackle store that is completely run by family only. If you are interested in reading more about Treasure Coast Tackle and what it has done for us, you can read about it here: The Birth of Treasure Coast Tackle. I will touch on one of the biggest things having Treasure Coast Tackle has done for us; it has allowed me (Erica) to stay at home with our 3-year-old son who was born with several rare conditions which in turn relieves some of the financial burden of having a single primary income for a family of five and offsets a little bit of the medical costs associated with our son's constant care. You can read more about our story, our son and his diagnoses here: All About Dylan.

It is our hope that this post clears up any confusion as to what Treasure Coast Tackle is all about. We sell a number of different brands, most of which are sold at local tackle shops. While we do not fix rods or spool line on reels, we put in as many hours as any brick and mortar store, using all the lures we sell and promoting our business so that when someone asks a question about how a particular lure works or how it performs we can give them an educated answer, not an opinion based on how it looks in the box.

We also strive to have the best top-notch customer service possible. We try to respond to emails and questions in a timely manner, we offer FREE SHIPPING on all orders over $30.00, we ship 2-3 day priority delivery to any address in the United States for ONLY $2.99 (on orders under $30.00) and all orders received by 4:00 p.m. EST ship out the same day (most days). An added bonus is if we are shipping to an address within 100 miles of Jensen Beach, FL, you will usually have your order the next day!

Despite the resistance and obstacles we have encountered along the way, we are doing extremely well and couldn't be happier with how far we have come in less than a year.

As always, we greatly appreciate your continued support and your business! Treasure Coast Tackle wouldn't be possible without you!

If you ever have any questions, comments or suggestions, please don't hesitate to contact us. We would love to hear from you!

Tight Lines friends,

David & Erica
Treasure Coast Tackle


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