What's the Hype About Unfair Lures?

Hello everyone!  Since the addition of Unfair Lures to our store, the questions about them have been flooding in.  In this article I’ll point out the features that in our opinion set these lures apart from the competition.

The first and most obvious feature you will see on Unfair Lures are the bleeding gills. They come alive in the water and really say “I’m injured…come get me!”.  The fibers are glued in place and the adhesive is waterproof so nothing is pulling them out.

Unfair Lures - Mullet (Pearl Olive)

Next are the hooks.  How many times have you spent top dollar for a lure then changed the hooks because the manufacturer got cheap where it counts the most?  It is probably my biggest gripe with most lure manufacturers.  I guess that’s why I was so impressed with the fact that the Unfair Lures come with top of the line Eagle Claw “triple grip” style hooks. I have used these for years on my lipless crankbaits with great success. If you’re not familiar with this type of treble hook, it is basically a wide gap style hook, so once they dig in they almost always stay hooked up.  Like to use single hooks on your hard baits? No problem, the Unfair Lures hook eyes are rotated so your hooks will hang properly without the use of extra split rings.

This happened to us twice and cost us two really nice fish!

The third and most important feature is one you won’t see.  Unfair Lures are ultrasonically welded together. What does this mean?  It means that once they are assembled, they’re not coming apart!  We have had lures actually pull apart after catching a lot of fish on them; not Unfair Lures!  The Rip-N-Slash pictured has caught over 150 fish in the past three weeks!

Torture tested and still going strong!

Combine all this with a fantastic, flashy, durable finish and you have an unbeatable combination.  You can read more about Unfair Lures and their inventor, Paul van Reenen, at http://www.unfairlures.com/.

If you have any questions regarding Unfair Lures or any of the products carried at http://www.treasurecoasttackle.com/, please don't hesitate to contact us!

David and Erica
Treasure Coast Tackle